People tend to research senior living facilities extensively before making a decision. Here are the steps we recommend for marketing for senior living facilities:
• Update your website. When people land on the website, it is crucial that they are able to identify the most important information. This means that you need clear calls to action throughout your website. You should also use plenty of important keywords in order to help people find you in search engines. We also recommend making it clear how and where to contact the community. If they are unable to contact you from the website, you probably won’t hear from prospective residents.
• Start a marketing initiative. Senior living marketing plans offer structure. If you don’t have a concrete plan, you won’t be able to track your return on investment or ROI. Track your ROI in order to see where your marketing efforts are working and where your senior living marketing needs some improvement.
• Build relationships with social media and blog subscriptions. Most people online trust other people on social media more than they trust advertising, so it is crucial that they are able to connect with people online and hear what they have to say about your senior living facility. It typically takes about six to eight interactions for your audience to warm up to you. We recommend engaging prospective residents on an emotional level in order to create a conversation and encourage participation.
• Manage your reputation. It is essential that you manage your digital reputation. Most people will do extensive research before selecting a senior living facility, so it is crucial to respond to reviews and manage your star ratings on Google and other websites.
If you are interested in marketing for senior living facilities, then look no further than SenioROI!